What I do

What I do

For a list of my work experience, I keep my LinkedIn up to date. If you’re interested to see case studies, get in touch.

 

Discovery

Good discovery is instrumental to getting to the root of a problem, ensuring proposed interventions improve outcomes in the long term.

Activities include:

  • Stakeholder interviews
  • Current state audit
  • Competitor analysis
  • Ecosystem mapping
  • Target user research

Vision and strategy

Great design requires a solid strategic foundation and a clear connection to purpose. I build strategy that connects user needs, business goals, and real-world constraints.

Activities include:

  • Facilitating alignment workshops to define product vision and shared goals

  • Mapping user and business needs to strategic priorities

  • Identifying external factors (e.g. regulation, market shifts)

  • Translating insights into actionable principles and product direction

  • Advising on design team capability to support long-term delivery

Prioritisation and roadmapping

Clear priorities make delivery smoother and outcomes stronger. I help teams decide what to do first — and what to save for later.

Activities include:

  • Facilitating workshops using prioritisation frameworks

  • Building roadmaps that reflect constraints and goals

  • Defining MVP and phased delivery plans

  • Translating user and business needs into actionable backlog items

  • Aligning cross-functional teams around what matters most

Research and testing

Good decisions come from good information. I design research that’s practical, ethical, and directly useful for shaping products and services.

Activities include:

  • Qualitative user interviews

  • User testing

  • Designing and analysing surveys

  • Synthesising insights into patterns, themes, and opportunities

  • Prototype testing

Detailed design

I bring ideas to life through practical design that considers both the user and the technology constraints.

Activities include:

  • Working closely with engineering from ideation to release

  • Designing responsive layouts, flows, and screens

  • Creating component-based UI systems

  • Communicating functional logic

  • Gaining buy-in from stakeholders and peers

Leadership and mentoring

Good design needs the right conditions. I create clarity, culture, and systems that help teams do their best work.

Activities include:

  • Coaching designers through complex challenges

  • Defining capability frameworks

  • Establishing values and setting goals

  • Design advocacy

Some of the brands I’ve worked with: